When parents are considering getting a piercing for their little child, safety and hygiene are doubtlessly their foremost concern. Likewise, the precision of the piercing position and angle is very significant too because any deviation in the position and angle would mark a defect on the appearance of wearing earrings in the future.

ISABELLA Ear-Piercing Esthetics have served customers with a remarkable number of more than 1,000,000 times, having accumulated extensive experience in ear piercing for infants. Apart from advocating the esthetics of precise piercing positions and angles, we also offer a handful of choices for safe and reliable nickel-free hypoallergenic earrings. All the piercing-earrings and disposable capsules are in strict accordance with the USA FDA standards. It is undeniably a safe and reliable way to adorn your baby with an overload of cuteness.

Q & A


How old can my child start to get a piercing?

Infants of 3 months old after receiving the tetanus toxoid vaccine injection can get a piercing. If there is any uncertainty or health problem, consult the doctor for advice before piercing.


Will my child cry during the piercing?

Like receiving an injection, babies usually cry and wail too when piercing. Please bring along sufficient water or milk for the baby so that the baby can soon get accustomed and stop crying.


Is it better to get a piercing for my child when my child is asleep?

When babies come with proper health conditions, sufficient sleep and consciousness, it is actually more ideal for getting a piercing. It is not recommended to perform the piercing when the baby is asleep, as the baby may be woken from pain and get anxious easily.


Why do some people wear earrings that appear slanted and uneven? 

Each individual has a unique ear shape and structure, even the left one can differ a lot from its counterpart. It is thus important to customize the ear-piercing position according to the ear shape and needs of individuals.  As the symmetry and the leveling of the piercing holes would undoubtedly affect the overall appeal, professional ear-piercing technology depends heavily upon the principle of precision.


What are the steps in piercing?

Piercing by ISABELLA is safe and hygienic, each earring used for piercing is packaged individually in a capsule and completely sealed by aseptic process to ensure that the piercing-earrings, earring clutches, capsules and packing boxes are 100% sterilized in strict compliance with the USA FDA sterilization standards. Before piercing, we will clean and sterilize the piercing area, target the perfect location for piercing based on your face contour, ear shapes and the size and height of your ears. Upon your approval, our piercing specialist will then unseal the packing box, put the capsule on instrument and perform the piercing. Capsule will be disposed once used and the instrument will not touch the piercing areas. The whole process is highly safe and reliable.


Is incident of irritation or infection after ear-piercing common?   

The health condition of an individual, chiefly one’s wound-healing ability, determines the healing process of a new piercing. If any abnormal sign of redness, swelling or pain occurs after piercing, it is likely to be a symptom of infection or other problems. In order to largely diminish the chance of infection, a safety and hygiene guaranteed piercing process is crucial. You should pay special attention to proper personal care and carefully protect your pierced ears from injury as a result of bruising and straining. Do not remove your earring studs until a healthy piercing hole takes shape after healing time.


Shall I keep wearing my original piercing-earrings after healing?

In addition to its piercing function, ISABELLA nickel-free hypoallergenic piercing-earrings are ideal for everyday wear after healing to prevent your new piercings from closing and to enhance their stability and healthiness. 


Is the earring easy to fall out?

The safety clutches specially designed for piercing with threaded posts and covered backs bring full safety day-night protection for the baby from potential injury by sharp earring points. Although safety clutches are far less likely to fall out than normal clutches, babies may accidentally shake the earring safety lock when moving and twisting and turning during sleep, which can cause the earrings to tilt to one side or loosen up. Parents are thus advised to check and ensure that the earring safety clutches are locked properly at the posts when performing daily cleansing and sterilizing.


What are the aftercare and subsequent follow-up steps needed after piercing?

Aftercare is vital to the formation of a healthy piercing. ISABELLA provides you with comprehensive guidance of the correct aftercare treatment. To prevent and reduce the possible discomfort arising from piercing, the first thorough assessment will be given one week after piercing. And after three months, a second assessment will be offered to examine whether the piercing heals healthily, in addition to further instructions on how to put on and off earrings properly. The piercing fee already includes the charges for the above service, with a bonus Aftercare Service to check for potential problems if any discomfort arises.



Can I get my piercing wet, like washing my hair, swimming or playing other sports?

Cleanse and sterilize your piercing immediately every time you wash your hair, swim or sweat excessively. It is all right to wet you piercing when showering, but you should be careful not to bruise or strain it with towel, nor get any hair product on it. It is advised not to swim or play any vigorous sports in the first week after piercing since the piercing holes may still be far from becoming stable.


How long do I have to wait before I can change my earrings after piercing?

Your piercing-earrings shall be left in the earlobe piercings for at least three months to prevent the piercings from injury or closure before healing. As helix piercings are somewhat more vulnerable to bruises / snags and bacterial infection, extra attention on aftercare and keeping the piercing-earring in a helix piercing for a minimum of four to six months continuously are necessary. The healing time required for a piercing may vary considerably for different people. Infection or any other discomfort may prolong the healing time. Do not change the earring on your own prior to an Ear Healing Check and a proper healing of your piercing.





Earrings with smaller colorful crystals or balls help nourish the sense of sweetness of adorable babies.

New born babies must receive tetanus toxoid vaccine injection before they can get an ear-piercing. For most cases, infants (new born babies inclusive) with better health conditions, sufficient sleep and proper consciousness would be fit for the piercing. Whereas the situation of each infant varies, generally every baby can easily tolerate the piercing process. Most parents are hence overjoyed with happiness when they see how beautiful their babies look in their first pair of earrings.

If the baby likes to grab and fling the items on the body, parents should pay close attention to prevent their child from flinging the earrings. It will be safe to put on a pair of gloves especially when their baby is unattended. Parents should also adhere to cleansing and sterilizing steps for their child twice a day and keep an eye on the piercing conditions to make sure that the safety clutches are locked properly at the posts. Cleanse and sterilize the piercing every time after washing the hair and bathing in order to keep the piercing dry and hygienic.

Infant ear-piercing service has to be conducted by two ear-piercing specialists at the same time.  Please make appointment in advance by email or calling our customer service hotline, or directly contacting our staff member at the store.


ISABELLA understands that the skin of your piercing is fragile and recognizes the importance of choosing high-quality earrings. For this reason, ISABELLA is committed to improving the quality of earrings to perfection.

ISABELLA earrings are compliant with the European Union Nickel Directive.  We have specifically developed an up-to-the-minute range of Ultra-Fine Earrings that are lightweight and smooth with a fine post and solid clutch to protect your newly healed piercings in comfort and safety. 

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ISABELLA has 40 years’ experience in piercing the ears of over one million satisfied customers throughout Asia, and is a market leader you can trust.

ISABELLA understands that each individual has a unique ear shape and structure, and is committed to an Ear-Piercing Esthetics which stresses a balanced and symmetrical positioning for each new piercing. With rich experience and precision piercing technology, we create perfect piercings to make you look your best in your fashion earrings. The ISABELLA Ear-Piercing Service not only complies with international hygiene standards, but also offers a range of hypoallergenic earrings as well as comprehensive Aftercare Service.


Precision Piercings

ISABELLA Ear-Piercing Esthetics stress a balanced and symmetrical positioning to create beautiful piercings that meet your personal ear-shape requirements, giving precise piercings to wear earrings and flatter your facial features.

ISABELLA offers many years of rich experience, proprietary technology and an ear-piercing team of skilled professionals, working to ISABELLA’s stringent ear-piercing standards, to deliver the most reliable world-class service.

Your piercings will be with you for a lifetime. So, whether you prefer earlobe or cartilage piercings, new piercings or re-piercings, ISABELLA will deliver to your personal requirements with professional care and attention as well as with esthetic recommendations, to give you the perfect personalised ear-piercing experience.

Safety & Hygiene Approval

Our sterilized piercing-earring capsules are individually packed and sealed in the United States and comply with FDA sterilization standards. After use, all capsules are carefully disposed of in order to prevent any potential transmission of blood-borne diseases, including hepatitis B and HIV.

The hand-pressure piercing instruments we use operate smoothly and without excessive force from the spring. They provide safe piercing for both earlobes and cartilage and are recognized by WHO.

Comprehensive Aftercare

ISABELLA is a market innovator in creating and delivering a comprehensive Aftercare Service to check and care for your piercings regularly. We use our proprietary technology and rich experience to help you keep your newly-pierced ears healthy while they heal properly.

Aftercare is vital to the formation of a healthy piercing. ISABELLA provides you with comprehensive guidance of the correct aftercare treatment. To prevent and reduce the possible discomfort arising from piercing, the first thorough assessment will be given one week after piercing. And after three months, a second assessment will be offered to examine whether the piercing heals healthily, in addition to further instructions on how to put on and off earrings properly.

Hypoallergenic Earrings

A nickel allergy is the most common metal allergy related to ear-piercing. It can be effectively minimized by the use of ISABELLA earrings which are made of medical-grade titanium and nickel-free karat gold, both of which comply with the European Union Nickel Directive. In addition to its piercing function, these earrings are ideal for everyday wear after healing to prevent your new piercings from closing and to enhance their stability and healthiness.

We use standard earring posts to enhance the healing process by allowing proper air flow and help the piercings appear thin and less conspicuous. Long earring posts are also available for thicker earlobes and cartilages.

Safety clutches are used exclusively for ear-piercing in order to shield the sharp pointed tips and keep distance between the piercing and the clutch for proper air flow. Hence, the ear-piercing earrings can be worn night and day by both children and adults.



Ear-hygiene formula that is gentle and effective in antibacterial action. Suitable for both newly pierced ears and post-healing protection to keep your piercing hygienic and healthy. ($120/250ml/8.5 fl. oz.)


The Ear-Piercing Esthetic Pack includes Ear-Piercing Esthetic Service, nickel-free hypoallergenic piercing-earring, plus a First Check after one week and an Ear Healing Check after three months.

Using medical-grade titanium nickel-free hypoallergenic piercing-earring $760 – $790 pair $380 – $395 single
Using 14K rose gold/ white gold or gold nickel-free hypoallergenic piercing-earring $960 – $1590 pair $480 – $795 single


Free ISABELLA coupons worth $300 after piercing.

Two Nickel-Free Hypoallergenic Earring coupons (worth $200) and an Aftercare Service (worth $100).

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Tsim Sha Tsui

Shop 10, MTR level, iSQUARE
Half minute walk from MTR exit R
(iSQUARE is on the corner of Nathan Rd. & Peking Rd.)

(852) 2563 2222

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Opening Hours

Sun – Thur : 11:30am – 8:00pm

Fri & Sat : 11:30am – 9:00pm

(Close during the first two days of Chinese New Year, T8 signal and severe weather)


For Ear-Piercing Esthetic Service :

You are welcome to walk-in our iSQUARE store for the Service during 11:30am – 8:00pm daily OR 11:30am – 2:00pm for infants who need two Ear-Piercing staff to provide the service simultaneously.

If you prefer to book an appointment in advance, please provide your name, preferred date and time via  WhatsApp / Facebook / E-mail or WeChat as listed below. Your appointment will be confirmed during office hours in the following day.


Customer Care

Tel : (852) 2713 0000
Facebook / WhatsApp /
WeChat : (852) 9687 8877
Email : cc@isabella-asia.com
Monday to Friday : 9:00am – 6:00pm


Service Terms

  1. CLUTCHES. All safety clutches are made of medical-grade stainless steel.
  2. BEFORE PIERCING. All infants must have their DTP vaccinations completed in advance. Cartilage piercing service will only be provided to persons age 16 or over. Hypersensitive skin usually does not tolerate earring. If you have any concerns regarding a possible reaction from ear- piercing, consult an allergist and have an allergy patch test, if necessary, prior to piercing. If you are taking antibiotics, blood-thinning or other medications, have diabetes or sensitive skin, are pregnant, have a history of any other medical problem and / or complications due to ear-piercing, you should consult your doctor for guidance before piercing.
  3. RE-PIERCING. No refunds or exchange of earrings can be made after the ears are pierced. No charge will be made for re-piercing if this is necessitated due to product malfunction, staff negligence or technical error. Any request for re-piercing must be made within 14 (fourteen) days of the original piercing and to the original shop concerned and you must present your Aftercare Card or Aftercare Guidelines. If re-piercing is requested for any other reason, such as infection and / or non-acceptance of ISABELLA’s recommendation regarding the piercing position at the time of the original piercing, the full piercing fee will be charged.
  4. CARDS. The Aftercare Card and Aftercare Guidelines may be used only by the person named on the Card to obtain the service on appointed dates in Hong Kong, and during its period of validity only. The original Card must be presented before the service. A photocopy is not acceptable. A fee of HK$100 will be charged for the service without a valid Card on each occasion. If for any reason during the validity of the Card the customer is unable to avail himself / herself of the service or ceases to use the service, no charges paid will be refundable nor are the Card’s privileges transferable.
  5. RISKS. Ear-piercing involves some inherent risks, which may be associated with the health condition or habits of certain individuals, and / or the level of aftercare they administer to themselves. These risks include, but are not limited to, inflammation, contact dermatitis, infection, superficial cervical lymphadenopathy, exuberant granulation tissue, fainting, scars, keloids and other complications. If your piercing is inflamed and / or you experience any other discomfort, remove the earring and consult your doctor. Do this immediately in respect of cartilage piercing as cartilage can be more prone to redness, swelling, infection, permanent scarring, cartilage deformity and other serious complications.  ISABELLA bears no responsibility in case of injury, complications, allergic reaction from ear-piercing or any other discomfort, of any kind, that may be associated with ear-piercing.
  6. GENERAL CONDITIONS. ISABELLA reserves the right to provide or withhold the Ear- Piercing or Aftercare Service, to adjust prices and / or amend these terms and conditions without prior notice. In case of disputes, the decision of ISABELLA shall be final and conclusive. In the event of any discrepancy and inconsistency between the English version and the Chinese version of these terms and conditions, the English version shall prevail.